Saturday, 20 August 2011

Havre Fras

Our Mr. Oatman is cuter than your Quaker. 

Quaker Oats were introduced into the most northerly parts of Europe in 1961 with the launch of their first product Fraskuddar (Crispy Puffs). Ten years later they changed the name to Havre Fras (Wheat Crisp). My mother still asks me to "pass the Crispy Puffs," coming to grips only weeks ago with the fact that they were called something else. Forty years later. I laughed.

P.S. In her defense, my mother says Fraskuddar sounds nicer.

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